Insights
Insights
Practical notes on planning and buying video production, written for the people who have to brief it, budget it and get it approved.
What each format is for, how long it lasts, and how to decide which one your business should produce first.
02Patient Stories on VideoHow to choose patients, handle consent, avoid medical claims and run approvals for a patient story film.
03Hotel Video PlanWhich films a hotel uses across a year, and how to schedule the shoots around guests, occupancy and Gulf Coast light.
04One Production DayHow to plan a single shoot day around a list of deliverables, and what limits the count.
05Planning a Corporate VideoThe eight decisions to make before a corporate video shoot, in the order that saves the most rework.
06Executive InterviewsTalking points, wardrobe, location and timing: how to get a natural interview from a busy executive.
07Production CostWhat drives the cost of a video production, why quotes differ and how to brief for an accurate one.
08When Aerial HelpsWhat aerial shots add to a film, where they add nothing, and how to plan around weather, light and restrictions.
Written for the buyer's side of the table
These articles cover the questions that come up before a production is booked: what affects cost, how to plan a shoot, how much one day can produce and how to get a good interview from a busy executive.
There is no jargon test. Each one is meant to help you write a better brief and compare proposals with confidence, whoever you hire.
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